Produced by Shortbread Marketing

 

Produced by Brave New World

 

Produced by Brave New World

Produced by Wedge Communications

TV Advertising

When you’re writing a TVC (that’s an ad on TV in industry speak), you’re basically acting like a United Nations peace negotiator between the client and and the creative director.

The creative director wants to make a beautiful piece of art with minimal screen text and talking – the client usually wants to cram as much product information in as possible.

Your script has to meet the wishes of both. That’s where the real creativity comes… keeping everyone happy while still scripting an effective communication (and taking a small step towards world peace!).