Good website text is about more than being a slave to Search Engine Optimisation.

There’s no point driving people towards your site, if it looks hideous when they arrive. They’ll only leave straight away.  The text has to be appealing to keep people there. It’s about using clear language, engaging terms and incorporating key words where they naturally occur, not repeating them over and over again in the vain hope that Google is too stupid to realise.

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